Summary

Yelp is on a mission to build the most trusted local AI assistant—a powerful, conversational experience that enables millions of people to discover, compare, and connect with local businesses in ways never before possible. Yelp Assistant helps customers ask complex, nuanced questions and get reliable recommendations or take action, all in a seamless, intelligent conversation. We're at a pivotal moment where the boundaries between chat, search, social media and agentic AI are being redefined, and we're looking for a Principal Product Manager to lead us into this next chapter.

In this role, you will tackle some of the most consequential product strategy challenges the industry is facing. How do we leverage Yelp's review ecosystem, local data, and trusted brand to build a durable competitive advantage in the AI era? When and how do we introduce monetization without sacrificing product-market fit? How do we balance scaling chat with protecting Yelp's core search business? You will define the vision, shape the strategy, and lead large cross-functional teams across engineering, design, machine learning, marketing, and executive leadership to execute on ambitious goals. As a result, you will transform how tens of millions of people experience local discovery.

This opportunity is fully remote and does not require you to be located in any particular state within the US. We welcome applicants from throughout the US. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.

What you'll do:

• Define and drive a compelling multi-year product vision, strategy, and roadmap for Yelp Assistant, positioning it as the go-to conversational AI for local search, recommendations, and transactional tasks.
• Lead large, cross-functional teams by partnering closely with engineers, designers, machine learning researchers, business and marketing leaders, and executive stakeholders to deliver high-impact, end-to-end experiences at scale.
• Translate ambiguous user needs and emerging AI trends into clearly prioritized product bets, balancing bold innovation with measurable business value and core revenue health.
• Develop and iterate on zero-to-one features: anticipating customer needs and using Yelp's deep customer data from reviews and other sources to create new-to-world experiences in chat.
• Shape and evolve new paradigms for how chat and search blend together, and help define how Yelp meets rapidly changing user expectations in the AI era.
• Partner with engineering and ML teams to build scalable architecture that extends Yelp Assistant capabilities across Yelp's platform and through external integrations.
• Serve as the internal and external thought leader for Yelp Assistant—framing major strategic trade-offs, surfacing insights to the CEO and CPO, and championing a culture of experimentation, rigor, and user obsession.

What it takes to succeed:

• Demonstrated experience building and shipping 0-to-1 products at scale on consumer-facing platforms, with a clear track record of driving product-market fit through disciplined iteration with real customers.
• Deep strategic thinking: the ability to shape a bold, differentiated vision and align cross-functional teams and senior executives behind it—while maintaining clear-eyed judgment about business impact and risk.
• Exceptional execution in ambiguous, high-stakes environments: you know how to unblock teams, make fast calls with incomplete information, and deliver value incrementally without losing sight of the long-term goal.
• Strong passion for user experience, grounded in analytical rigor—you use customer insights, qualitative signals, quantitative data, and business metrics as your north star for every major decision.
• Outstanding written and verbal communication skills: you distill complex trade-offs into clear, compelling narratives for diverse audiences—from engineers and designers to the C-suite and external partners.
• Comfort operating in the AI/ML product development lifecycle, including iterative model evaluation, LLM-based evals, and the unique challenges of improving quality in generative AI products (prior AI product experience preferred but not required).
• High standards for trust, accuracy, and completeness in user-facing AI—you back recommendations with evidence and advocate for transparent, user-centric outcomes even under pressure.
• Adaptable, learning-oriented mindset with a genuine bias for action: you thrive in fast-changing environments, stay ahead of industry trends, and are energized by building something genuinely new.
• A Bachelor's Degree or equivalent work experience is required.

What you'll get:

• There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience. Based on the anticipated level of experience we are seeking, we expect the compensation range for this role to be between $207,000 and $377,000.
• This opportunity has the option to be fully remote in all locations across the US.
• You can find more information about Yelp's five star benefits here!

Closing

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