About Upstart

At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.

As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.

We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City, you’ll have the support to work in the way that works best for you.

If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you.

The Team:

Upstart’s Marketing Platform team builds the technology foundation that enables our Lifecycle, Digital, Direct Mail, and Partner marketing channels to operate efficiently and make data-driven decisions. The team partners closely with Marketing, Engineering, Analytics, and Machine Learning to improve marketing workflows, measurement, and attribution while creating opportunities for more coordinated, AI-powered marketing capabilities.

As the Senior Group Product Manager, Marketing Platform at Upstart, you will lead the strategy and evolution of our marketing technology ecosystem, identifying opportunities to simplify systems, improve workflows, and establish scalable solutions across channels. You will manage and develop a team of Product Managers while shaping a long-term platform vision that enables more effective marketing and supports future innovation.

How you’ll make an impact

• Define and drive the product strategy and roadmap for Upstart's marketing technology platform, aligning investments with business priorities and channel needs.
• Evaluate existing marketing tools, data infrastructure, and workflows across Lifecycle, Digital, Direct Mail, and Partner channels to identify gaps, opportunities for integration, and areas for improvement.
• Partner with Engineering, Analytics, Machine Learning, and Marketing to design scalable solutions that improve cross-channel measurement, attribution, and marketing operations.
• Establish frameworks for evaluating technology investments, prioritizing platform improvements, and delivering incremental value while building toward a unified marketing ecosystem.
• Lead, coach, and develop a team of Product Managers, providing strategic direction and supporting effective product execution.
• Shape the long-term vision for AI-powered marketing capabilities, including cross-channel orchestration, personalization, and data-driven optimization.

Minimum Qualifications

• Bachelor's degree in Analytics, Engineering, Mathematics, Statistics, or a related field (or its equivalent) and 8+ years of product management experience, including at least 2+ years of direct people management experience.
• 4+ years of experience managing platform, infrastructure, or other technically complex products.
• Experience defining and delivering product strategies and roadmaps for platforms supporting multiple business functions or teams.
• Knowledge of marketing technology ecosystems, including customer data platforms, campaign management tools, marketing automation, and digital analytics.
• Experience evaluating, designing, or improving complex technical systems involving data infrastructure, system integrations, or workflow automation.
• Experience partnering with engineering and data teams to translate business requirements into technical product specifications.

Preferred Qualifications

• Familiarity with data architecture, attribution methodologies, measurement frameworks, and analytics infrastructure.
• Understanding of multichannel marketing workflows, including digital, lifecycle, partner, and offline marketing channels.
• Experience working in financial technology or regulated industries, including familiarity with data governance and compliance considerations.
• Ability to navigate ambiguity, build cross-functional alignment, and balance long-term platform strategy with incremental delivery.

Position location This role is available in the following locations: Remote

Time zone requirements The team operates on the East/West coast time zones.

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

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