About the role
Great advertising connects merchants with customers who genuinely need what they're selling. As a Staff Software Engineer focused on Ads, you'll build the targeting and personalization technology that makes these meaningful connections happen at scale. You'll develop state of the art ad platform features that help merchants reach the right audience at exactly the right moment, creating advertising experiences that drive real business growth while respecting the customer experience.
Key Responsibilities:
Design and optimize real‑time ad serving, auction, and ranking systems with p99 latency targets.
Solve complex ad performance problems to identify optimization opportunities that impact millions
Collaborate closely with advertising data teams to integrate data driven solutions seamlessly into our ad platform
Ship experimentation tooling for ad A/B testing
Document technical insights and share best practices across engineering teams
Participate in on-call work to ensure reliability and performance of Shopify’s ad systems.
Qualifications:
Strong Engineering proficiency and a passion for exploring the limits of technology
Strong with streaming and low‑latency systems: Kafka, Flink/Spark Streaming; feature stores; high‑QPS caches/KV stores (Redis/Aerospike/RocksDB)
Experience in building scalable, ad-centric applications that enhance the commerce experience
Demonstrated problem-solving abilities and innovative thinking in ad technology solutions
Excellent communication skills to convey technical ideas effectively
A growth-oriented mindset, constantly seeking to improve and innovate.
Nice to have:
Fluency in ads metrics and levers: CTR, CVR, CPC/CPM/CPA, eCPM, ROAS, LTV, win rate, fill rate, pacing accuracy—and how to move them.
At Shopify, we pride ourselves on moving quickly—not just in shipping, but in our hiring process as well. If you're ready to apply, please be prepared to interview with us within the week. Our goal is to complete the entire interview loop within 30 days. You will be expected to complete a live pair programming session, come prepared with your own IDE.
This role may require on-call work
Ready to connect merchants with their perfect customers? Join the team that's making commerce better for everyone.
About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About you
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Put AI agents and tools to work on the tasks they're built for, and focus on the work only humans can do
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
First things first
It looks like you might not be a great fit for Shopify at this time — while we encourge everyone to apply, we are looking for someone who can meet all these criteria.