About the Job:
LaunchDarkly is looking for a Field Marketing Manager, West to drive regional pipeline growth and customer engagement across strategic markets. In this role, you will partner closely with regional sales leaders, partner teams, and demand generation to plan and execute integrated field marketing programs that accelerate pipeline and revenue.
You will independently own the strategy and execution of field programs for the West territory, including events, executive engagement, partner marketing initiatives, and account-based programs.
You will translate regional business priorities into impactful marketing campaigns that engage target accounts, deepen customer relationships, and support sales outcomes.
Responsibilities:
- Develop and execute the West Coast field marketing plan aligned to pipeline and revenue targets.
- Partner with regional sales leadership and SDR teams to prioritize target accounts and vertical opportunities.
- Plan and execute field events, executive programs, roundtables, and industry activations that generate qualified pipeline.
- Work with demand generation and digital marketing teams to amplify field campaigns
- Act as the primary marketing partner for West Coast sales teams, ensuring strong alignment on pipeline goals.
- Collaborate with technology and channel partners on joint marketing initiatives.
- Equip sales teams with campaigns, messaging, and event opportunities that help advance deals.
- Track and analyze marketing performance including pipeline generated, pipeline influenced, and program ROI.
Qualifications:
- 5–8 years of experience in B2B field marketing, demand generation, or regional marketing
- Experience supporting enterprise SaaS sales teams
- Proven ability to drive pipeline through field programs and events
- Strong cross-functional collaboration with sales, partnerships, and marketing teams
Pay:
Target pay ranges based on Geographic Zones* for Level 3:
- Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $108,000 - $149,000**
- Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $97,000 - $134,000**
- Zone 3: All other US locations - $92,000 - $127,000**
LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.
*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
About LaunchDarkly:
Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.
The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:
- Improving the velocity and stability of software releases, without the fear of end customer outages
- Delivering targeted experiences by easily personalizing features to customer cohorts
- Maximizing the business impact of every feature through the ability to experiment and optimize
- Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
- Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability
At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at hr@launchdarkly.com.
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Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.