Application deadline: Tuesday, September 8th at 9am ET.
Role Summary
Our mission at HubSpot is to help millions of organizations grow better. HubSpot Media is a fast-growing digital media business reaching more than 70 million people monthly through newsletters, podcasts, and YouTube channels. As Senior Marketer, Paid Ads, you'll own paid media across HubSpot Media and broader full-funnel campaigns, connecting investment decisions to subscriber growth, qualified pipeline, and revenue. You'll directly plan, buy, optimize, and measure campaigns while partnering across teams to turn performance insights into business outcomes.
What You'll Do
- Own paid media strategy, planning, budget allocation, optimization, and performance across HubSpot Media properties and broader full-funnel campaigns.
- Drive subscriber, lead, pipeline, and revenue growth by connecting paid media investments to measurable downstream business outcomes.
- Plan, execute, and optimize self-serve campaigns across paid social, paid search, influencer, newsletter, podcast, review site, and emerging paid channels.
- Lead paid media strategy for product launches and demand generation campaigns, including audience strategy, channel orchestration, and budget allocation.
- Make real-time pacing, optimization, and budget reallocation decisions based on campaign performance and business priorities.
- Design and run experiments across creative, audiences, landing pages, offers, devices, and channel mix, documenting hypotheses, success metrics, and learnings.
- Build performance reporting that gives stakeholders clear visibility into investment efficiency, subscriber quality, pipeline, revenue, and other business outcomes.
- Partner across brand, direct response, creative, copy, video, analytics, lifecycle, GTM, and MarTech teams to improve campaign performance and apply AI and automation to accelerate analysis and optimization.
What You'll Bring
Required Qualifications
- 5+ years of hands-on paid media experience personally planning, launching, optimizing, and measuring campaigns.
- Direct experience buying and optimizing campaigns across Facebook, Google, and LinkedIn.
- Experience supporting an owned media property, publisher, subscription product, or content brand, with an understanding of both audience development and demand generation.
- Experience owning meaningful paid media budgets, including pacing, optimization, and reallocation decisions while campaigns are live.
- Ability to connect paid media performance to downstream outcomes such as subscriber quality, qualified pipeline, revenue, and ARR.
- Experience analyzing attribution and performance when data is incomplete, diagnosing tracking issues, and improving measurement processes.
- Advanced proficiency in Excel or Google Sheets for campaign analysis, pacing models, and performance reporting.
- Clear communication skills and demonstrated experience using AI tools to improve reporting, analysis, creative research, or campaign optimization.
Nice-to-Have Qualifications
- Experience with HubSpot, Looker, or comparable analytics platforms.
- Experience with newsletter or creator acquisition using platforms such as SparkLoop, Beehiiv, Kit, or similar tools.
- Background in paid media for media networks, media agencies, publishers, or subscription products.
- Experience with full-funnel incrementality testing, geo holdouts, or platform lift studies.
Where You'll Work
- Location: United States
- Work location: Remote
- Travel: Less than 5%
Application Requirements
- Applications must be submitted by: Tuesday, September 8th at 9am ET.
- Applications must be submitted in English.
- Required materials: Resume/CV.
- Cover letter: Optional.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
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Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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