HubSpot is already one of the most recognizable brands in B2B social — culturally relevant, human, and genuinely fun to follow on social media. But we're shipping products faster than ever, and the next frontier is harder: making product launches, business news, and company moments feel just as native to the feed as the cultural content that built our organic following.
We need someone who can make those two worlds speak the same language. That's the whole job.
Social copy at HubSpot is highly scrutinized, rightly, because our clever and casual voice is one of the things that sets us apart in B2B organic social. You'll set the editorial bar and write to it yourself. This isn't an oversight role — you're in the work, shaping words and written nuance across every piece of content we put out. That starts before the first draft exists. You come into launches and kickoffs with genuine curiosity, dig into product demos and planning, ask the ELI5 questions to get to the "so what?" angle, and come out the other side with real clarity about what a feature or company moment actually means — and an audience-first organic social hot take.
The team
You'll report to the Director of Social and work day-to-day with our in-house social team, partnering closely across Brand, PR, Product, Exec Comms, and the broader Creative and Marketing teams.
What you'll own
- A seat at the table before anything is drafted — in briefings, kickoffs, and planning conversations where the organic social angle gets decided, not just executed.
- Content strategy and copy across the full editorial mix, but especially our most meaningful moments: launches, business news, company moments, campaigns, and cultural moments.
- Hands-on writing across every organic social format — carousels, short-form video scripts, captions, infographics. You know how writing and storytelling shift across these formats and can tailor a core message to the format.
- Ownership of HubSpot's organic social voice. You know when something's right, when it's off, and how to hold that line in a room full of people with opinions.
What we're looking for
- Ideally, 5+ years in content strategy, social, or brand writing across in-house, agency, or media company environments. You've worked for a consumer-facing or tech company and know how to make product and company news feel like it belongs in a feed, not a press release.
- Portfolio of sharp organic social-first writing across formats: hooks, supers, carousel arcs, short-form video scripts. You know the difference between content built for social and content adapted for it — and what works on TikTok vs. LinkedIn.
- A chronically online instinct — you love internet culture, stay close to trends and conversations, and have a deeply current understanding of how marketers, sales leaders, and operators actually behave on social.
- A track record of organic social content people actually shared, saved, and talked about — bring your greatest hits and be ready to talk about what made them work.
- Platform instincts across LinkedIn, Instagram, and TikTok — especially Instagram Carousels and TikTok/Reels built for the format. You come into briefings with a point of view and references already top of mind.
- A clear POV on AI — where it helps in an organic social content workflow, where it doesn't. You use it as an accelerant, not a substitute for judgment.
Bonus points
- You've owned a brand's organic social editorial voice and have the work and results to show your impact.
- You've ghostwritten organic social content for executives or senior leaders.
A note on the role
- We know we're looking for a specific kind of person. If you've read this and thought, "I would absolutely crush this," we want to hear from you.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
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About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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