Our mission at HubSpot is to help millions of organizations grow better.
As a Senior AEO Growth Marketer, France, you’ll lead HubSpot’s AI-era search and discovery strategy for the French market. You’ll own end-to-end growth initiatives across SEO, AEO/GEO, and conversion optimization, helping drive visibility, engagement, and demand for HubSpot products through AI-powered answer engines and search experiences. This role combines experimentation, content strategy, and cross-functional collaboration to turn emerging AI search behaviors into scalable growth opportunities. You’ll play a key role in shaping HubSpot’s global AEO playbook while building local strategies that resonate with French audiences.
What You’ll Do
- Own the cross-channel growth strategy for HubSpot’s French website and blog properties, with a focus on AI-driven search visibility and demand generation.
- Develop and execute SEO, AEO/GEO, and CRO initiatives that improve HubSpot’s visibility across answer engines and AI-powered discovery platforms.
- Design and run growth experiments across content, owned media, partnerships, and conversion pathways to identify scalable opportunities.
- Translate experiment outcomes into repeatable playbooks, strategic recommendations, and operational improvements for broader international teams.
- Partner closely with Global Growth, Web Strategy, and regional marketing teams to align priorities and execution.
- Build reporting frameworks that connect AI visibility, search performance, and conversion outcomes to measurable business impact.
- Leverage AI tools and automation to improve experimentation velocity, workflow efficiency, and content optimization.
- Monitor emerging trends in AI search behavior, answer engine optimization, and content discovery to inform HubSpot’s long-term growth strategy.
- Scale successful initiatives developed in France into broader international growth opportunities where relevant.
- Contribute strategic insights and operational best practices to help shape HubSpot’s evolving AEO discipline globally.
What You’ll Bring
Required Qualifications
- Professional fluency in French and English.
- 5+ years of experience in growth marketing, SEO/AEO/GEO, digital strategy, or related growth-focused marketing roles.
- Demonstrated expertise in SEO and answer engine optimization, including a strong understanding of how AI-driven search differs from traditional search.
- Experience improving visibility across platforms such as ChatGPT, Claude, Perplexity, or similar answer engines.
- Strong experience building and executing experimentation programs across content, search, and conversion funnels.
- Experience owning or materially contributing to go-to-market or growth strategies with measurable business outcomes.
- Strong analytical and storytelling skills with the ability to translate complex performance data into actionable recommendations.
- Experience collaborating cross-functionally with international marketing, growth, analytics, and web strategy teams.
- Experience using AI tools to improve marketing workflows, experimentation, and operational efficiency.
- Ability to thrive in fast-moving, ambiguous environments where priorities and playbooks continue to evolve.
Nice-to-Have Qualifications
- Experience scaling international or localized growth programs across multiple regions.
- Experience working in SaaS, AI startups, or digital agencies focused on SEO/AEO strategy.
- Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, GA4, or AEO tracking platforms.
- Experience contributing to strategic discussions around product visibility, AI search optimization, or content discoverability.
- Experience building internal automation workflows or AI-assisted marketing systems.
Where You’ll Work
- Location: Remote France
- Travel/Shift: No regular travel expected
Application Requirements
- Applications must be submitted by EOD Friday, June 19th
- Applications must be submitted in English
- Cover letters: No
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Individual compensation packages are determined using objective, role-related criteria, which may include skills, experience, qualifications, and other job-related factors.
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About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
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