Our mission at HubSpot is to help millions of organizations grow better.
As a Senior AEO Growth Marketer, you will define and execute the growth strategy for HubSpot's AI connector portfolio across platforms such as ChatGPT, Gemini, and future AI ecosystems. HubSpot's AI connectors enable users to access and interact with HubSpot data and workflows directly within AI platforms such as ChatGPT and Gemini.
You will work at the intersection of growth marketing, AEO, marketplace discovery, and customer adoption – helping organizations discover and realize value from HubSpot through AI-powered experiences. This role is ideal for a marketer who combines strong acquisition and content instincts with a deep curiosity about AI platforms.
What You’ll Do
- Own the GTM strategy for HubSpot's AI connector portfolio – ChatGPT, Gemini, and future connectors
- Execute AEO marketing campaigns that encompass content creation, owned media, partnerships, paid ads, affiliate marketing, and more.
- Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines.
- Partner with Product Marketing, Product, Engineering, and Partnerships teams to launch new go-to-market initiatives.
- Monitor competitor activity, platform changes, and AI ecosystem trends to identify new growth opportunities.
- Establish measurement frameworks for AI-native acquisition channels.
- Own activation and onboarding programs that help customers discovered through AI channels realize value quickly and successfully adopt HubSpot.
What You’ll Bring
Required Qualifications
- 5+ years of experience in growth marketing, SEO, AEO, marketplace optimization, or related acquisition-focused marketing roles.
- Strong familiarity with AI platforms such as ChatGPT, Claude, Gemini, or similar technologies, and an understanding of how users discover and interact with products within those ecosystems.
- Strong understanding of AI Search.
- Proven experience building and executing growth campaigns that drive measurable customer acquisition, activation, or revenue outcomes.
- Strong analytical skills and the ability to translate performance data into strategic recommendations and experimentation plans.
- Excellent communication and storytelling skills, with the ability to influence stakeholders across multiple teams.
- Comfortable operating in fast-moving, ambiguous environments with evolving priorities.
Nice-to-Have Qualifications
- Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, analytics platforms, or AEO tracking tools.
- Experience marketing products that rely on ecosystem, marketplace, integration, or partner-driven distribution models.
- Experience with product-led growth (PLG) motions tied to organic acquisition channels.
- Experience running AI discoverability, entity optimization, or structured content experiments.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Explore more:
- HubSpot Careers
- Life at HubSpot on Instagram
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