Our mission at HubSpot is to help millions of organizations grow better.
As a Senior AEO Growth Marketer, you’ll own the post-launch go-to-market strategy and growth motion for HubSpot AEO. You’ll be the dedicated marketing owner responsible for driving growth from AI visibility to demand generation for HubSpot AEO. This role combines answer engine optimization strategy, experimentation, and cross-functional execution to turn insights from answer engines and AEO experiments into scalable growth strategies and product recommendations. This role is ideal for a marketer who has experience in product marketing and specializes in answer engine optimization. You’ll join us in building the playbook for AEO.
What You’ll Do
- Own the post-launch GTM strategy and growth motion for HubSpot AEO
- Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines.
- Partner cross-functionally with Growth, Media, Web Strategy, International teams, and more to align on priorities and execution.
- Design and run AEO experiments across content, owned media, creators, partnerships, and review platforms to uncover scalable growth opportunities.
- Translate experiment findings into repeatable playbooks, future campaign strategy, and product recommendations that improve demand generation performance.
- Build reporting frameworks that connect AEO visibility to demand outcomes.
- Champion AI automation to improve marketing efficiency, experimentation velocity, and reporting workflows.
- Help shape the broader AI-era search strategy at HubSpot by contributing strategic insights, scalable playbooks, and operational best practices.
What You’ll Bring
Required Qualifications
- 5+ years of experience in growth marketing, SEO, AEO, product marketing, or related digital growth roles.
- Deep understanding of content strategy, search behavior, and AI-driven discovery trends.
- Demonstrated expertise in SEO and answer engine optimization (AEO) – you can explain how AEO differs from traditional SEO and where the two intersect.
- Experience implementing SEO/AEO tactics that improved brand visibility across platforms such as ChatGPT, Google AI Overviews, Claude, and other answer engines.
- Experience leading or materially shaping GTM strategy for a product, feature, or growth program, including launch planning, stakeholder alignment, and performance measurement.
- Experience collaborating across highly cross-functional environments with Marketing, Product, and Analytics teams.
- Strong analytical and storytelling skills with the ability to translate performance data into strategic recommendations.
- Strong experimentation mindset with experience designing, executing, and analyzing growth experiments.
- Experience leveraging AI tools to improve execution quality, efficiency, and decision-making.
- Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, analytics platforms, or AEO tracking tools.
- Comfortable operating in fast-moving, ambiguous environments with evolving priorities.
Nice-to-Have Qualifications
- Experience contributing to product roadmap discussions or feature prioritization.
- Experience building internal tools, workflows, or automation systems to improve team productivity.
- Experience scaling international or localized growth programs.
Where You’ll Work
- Location: North America
- Work location preference eligibility: Remote
- Travel/Shift: No regular travel expected
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
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We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
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At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
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About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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