We are looking for a skilled marketing professional that has experience working closely with sales teams and can build programs to scale and accelerate pipeline generation in the upmarket customer segment. You will partner with marketing, sales, and customer success teams to build strong plays that can be leveraged to help drive revenue growth in EMEA.
In this role, you will be a key contributor in rapidly growing our reach, engagement, pipeline and revenue goals. Your goal will be to build and deploy EMEA prospecting campaigns, leverage global campaigns to build 'plug-and-play' motions that regional sales teams can adopt and execute instantly.
The ideal candidate understands sales cycles, especially in EMEA markets, and uses data to identify and prioritize opportunities that inform the overall campaign strategy. They excel at relationship-building and have excellent communication skills.
Responsibilities:
- Deeply understand Upmarket Customers: Delve into the unique needs and aspirations of the upmarket customer segment. Align all marketing initiatives to support and amplify their goals, ensuring your strategies resonate with their expectations.
- Proactive Opportunity Identification: Use advanced AI tools and database insights to deploy prospecting opportunities and generate ready-to-use sales prospecting motions. Collaborate closely with regional sales teams to develop comprehensive, data-driven campaigns that target high-value customers, driving substantial revenue growth.
- Innovative Prospecting Programs: Craft and implement strategic prospecting programs enhanced by AI-powered targeting and personalization, tailored to the integrated marketing calendar across EMEA. These programs focus on engaging the upmarket customer base effectively through innovative outreach methods.
- Strategic Prospecting Programs: Craft and implement strategic prospecting programs tailored to the integrated marketing calendar across EMEA. These programs focus on acquiring net new revenue by engaging the upmarket customer base effectively.
- Establish and nurture robust relationships with key stakeholders in Regional Marketing, Sales, Business Development, and Data and Technical Sales teams. This alignment ensures collective success and maximizes results in engaging the upmarket segment.
- Master the EMEA Prospecting Calendar: Take ownership of the EMEA-wide prospecting calendar for GS, coordinating comprehensive plans across France, UKI, DACH, and Nordilux. This calendar will be the cornerstone of aligning efforts and optimising market impact.
- AI-Enhanced Campaigns and Messaging: Design and engineer the logic for targeted campaigns across EMEA, utilising AI tools to build the sequences and personalisation layers that regional teams will deploy. .
- Data-Driven Optimization: Continuously monitor and analyze KPIs to gauge the impact of marketing initiatives. Utilize data-driven insights to refine strategies and enhance campaign performance, ensuring maximum revenue growth in the upmarket segment.
By focusing on these key areas, you can solidify your presence in the upmarket customer segment and achieve sustained revenue growth across EMEA.
Requirements:
- We're looking for someone who is a self-starter, a great teammate, and someone who has 7+ years of high-tech, sales or marketing experience, preferably in a field-facing role.
- Experience implementing and utilizing AI tools and modern B2B tools and technologies to optimize marketing campaigns
- Strong understanding of how to leverage data analytics and AI for campaign optimization and customer segmentation
- Excellent project management skills
- Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a very high-velocity, shifting environment
- Ability to work collaboratively in a cross-functional team environment
- A clear understanding of B2B SaaS sales processes, field marketing, and sales enablement content creation
- Solid business acumen, with sales experience or enablement experience, is a must
- Very analytical and uses data to solve problems
- Are an excellent communicator, writer, and storyteller in English.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
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