About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

G2 is the world's largest and most trusted software marketplace, and our partner ecosystem is a key driver of how we deliver value to buyers and sellers across the B2B software landscape. As Senior Partner Marketing Manager, you'll be at the center of bringing G2's partnerships to life — creating the content, messaging, and co-marketing programs that help our partners and customers get more value from G2's platform.

This is a high-impact, high-visibility role where you'll collaborate directly with G2's Partnerships organization and work cross-functionally with Product Marketing, Brand & Creative, and Demand Generation. You'll own the creation of partner GTM materials, shape how G2 shows up in partner marketplaces, and help drive co-marketing campaigns with some of the biggest names in B2B tech. If you love translating complex product and integration stories into clear, compelling marketing — and you thrive when you're building things from the ground up — this role is for you.

In This Role, You Will:

• Serve as the dedicated marketing partner to G2's Partnerships organization, ensuring our partners have best-in-class marketing materials and co-marketing support

• Create partner GTM content including co-sell offers, "better together" pitch decks, one-pagers, marketplace listings, and sales enablement kits

• Own G2's presence across partner marketplaces (AWS, Snowflake, Databricks, and others), crafting product descriptions and positioning that stand out

• Drive marketing for integration launches, developing messaging, content assets, and enablement materials in partnership with PMM

• Plan and execute co-marketing campaigns with strategic partners, including joint content, webinars, and MDF-funded programs

Partner GTM Content & Sales Enablement (40%)

• Create and maintain partner co-sell offers, "better together" decks, one-pagers, and sales kits that meet G2 brand standards and are readily accessible in Highspot

• Develop and optimize G2's product and service descriptions across partner marketplaces, ensuring our positioning is current, compelling, and differentiated

• Build marketing briefs and messaging frameworks for new and existing partnerships, translating technical integration value into benefits-oriented language for sales teams and external audiences

Partner Marketing Operations (25%)

• Manage the partner marketing request pipeline, ensuring clear prioritization, timely delivery, and transparent communication with stakeholders

• Build and maintain a regular operating cadence with Partnerships team members to stay ahead of upcoming needs and proactively plan content

• Own the G2 Partner Hub, keeping all partner-facing content accurate, on-brand, and up to date

Integration & Feature Launch Marketing (20%)

• Support end-to-end marketing for partner integration launches and partner-related product feature releases, including messaging, content assets, and internal enablement

• Coordinate with Brand & Creative on design and with Demand Gen on distribution and amplification

• Track launch performance, share results with key stakeholders, and apply learnings to future launches

Co-Marketing Programs (15%)

• Serve as the day-to-day marketing point of contact for G2's top strategic partners, coordinating directly with partner marketing teams on joint content, campaign timelines, and co-branded asset needs

• Plan and execute co-marketing campaigns with strategic partners, including joint webinars, content collaborations, and promotional programs

• Develop partner MDF proposals and deliver results reporting that demonstrates ROI for joint investments

• Collaborate with Demand Gen and Field Marketing on partner-involved events, contributing partner-specific content and coordination

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• Education: Bachelor's degree in Marketing, Business, Communications, or related field.

  Experience: 3–5 years in product marketing, partner marketing, or a related marketing role, preferably in B2B SaaS or technology marketplaces.

• Excellent writing and content creation skills, with the ability to turn technical concepts into clear, polished marketing materials

• Strong project management instincts — you can juggle multiple requests, set priorities, and keep stakeholders informed

• Familiarity with sales enablement platforms (Highspot or similar) and project management tools (Asana or similar)

• Experience developing co-marketing materials and collaborating with external partner marketing teams

• Understanding of SaaS integrations and how to communicate their value to both technical and non-technical audiences

• A self-starter mindset — you take ownership of your work and move quickly without needing heavy direction

What Can Help Your Application Stand Out:

• At least 5 years in product marketing, partner marketing, customer-facing sales/success roles or related fields, with experience in technology, SaaS, or marketplaces.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

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How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.

Compensation Range: $130K - $160K