Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We’re looking for a Web Content Strategist skilled in web information architecture, storytelling, and creating an incredible web experience to join the Figma Brand Studio. In this role, you’ll help build out the information architecture, user journeys, and the overall content strategy for Figma.com and other web properties. You’ll partner closely with our writers, designers, and developers to translate ideas into captivating web experiences that further our brand and deliver on business goals.

This role is ideal for a web content strategist who loves the intersection of design, content, and web and who wants to shape how Figma shows up in the world—with clarity and craft.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

• Develop content strategies across our web properties (figma.com, config.figma.com, and other microsites) that deliver an exceptional web experience while supporting our business goals
• Deeply understand Figma’s business and brand while equally understanding customer needs for exploration, learning, engagement, and community—bringing that context and expertise to web projects
• Create user journeys that inform and influence product launch plans and tactics
• Work across the business to define the vision and strategic objectives for the website, leveraging insights, stakeholder interviews, customer needs, and data insights
• Understand and share accountability with the Web Experience team for figma.com’s performance and business impact
• Advocate for a website experience that is intuitive, efficient, and easy to navigate
• Motivate and inspire cross-functional teams to think outside of traditional B2B web optimization frameworks—creating and experimenting with novel approaches across web

We’d love to hear from you if you have:

• A portfolio that showcases strong web content strategy across complex websites
• Experience collaborating with writers, SEOs, marketers, developers, and designers
• A strong sense of web best practices as well as web trends
• Ability to think strategically and translate ideas into strong, compelling user journeys
• Comfortable leading creative projects or working autonomously when needed
• Experience crafting web strategies for multiple audiences

While it's not required, it's an added plus if you also have:

• Experience with using Figma
• Interest in researching and experimenting with new web technologies
• Experience with multi-product brands
• Familiarity with CMSs such as Sanity, Contentful, or similar

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

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